The local and national media became involved. There were numerous radio interviews and pieces in the national press, such as this one from the Daily Mail and this one seen by 3 million Metro readers after the music video was premiered at Wotton Electric Picture House. Soon people were getting in touch from all over the world, including the team at Our World Today in Australia.
 
Other choirs and singing organisations started to become involved: the Supertroupers Age UK choir based in Stroud, several workplace choirs run by Singing Works in central London, and the Singing it Back community choirs from Kingston-upon-Thames.